TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers
CHICAGO — Online private ad marketplaces are a boon for ad-selling publishers, despite what some think, according to the CEO of video at tech firm TubeMogul. In this taped interview at Beet.TV’s...
View ArticlePrivate Exchanges Mean Best Of Both Worlds: Vevo’s Carson
Should publishers use programmatic ad trading mechanisms or continue selling direct to ad buyers? The emergence of private marketplaces means those options are no longer mutually exclusive, says one...
View Article2014 Is ‘The Year Of Private Marketplaces': BrightRoll’s Avila
SAN FRANCISCO – The next stage in the adoption of automated ad-trading tools, private marketplaces are helping so-called “programmatic” practices flourish, says an exec in the space. “If 2013 was the...
View ArticleAustralia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s...
LONDON — Private-marketplaces, the next generation of programmatic ad-trading platforms, are gaining traction more quickly outside of the United States, as markets work to make up for relatively fewer...
View ArticleNon-Marketers Hold Key To Programmatic: iProspect’s Adams
LONDON — In an advertising world increasingly fuelled by customer data, who do agencies go to for these vital ingredients? It’s not who it used to be, says Dentsu Aegis UK digital agency iProspect‘s...
View ArticleDailymotion Boosts Ad Income With Private Exchange: Pigasse
PHOENIX — Dailymotion, the big global video platform tried open programmatic exchanges to sell its video advertising – but soon constrained its dealings to a smaller pool of buyers. “At the end, we...
View ArticleHow GroupM Establishes Trust With Private Marketplaces
When it came on to the scene, so-called “programmatic” advertising was all about real-time bidding in open online marketplaces. That meant advertisers often didn’t know where they were buying ads – a...
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